If we’ve said it once, we’ve said it a thousand times: Google Analytics can provide a tremendous amount of insight on who’s visiting your site and their activity once they get to it. But if you don’t know how to access the platform’s benefits, they can’t be of any help. Learning to analyze your results is critical for understanding and improving users’ experience on your website.
Here’s how to to set up a Google Analytics Site Search:
FOR EXAMPLE: http://wemounttvs.com/?s=potato . So for this client, their query parameter is ‘s’
See screenshot: https://screencast.com/t/8bP7ZsnpXmDX
You should be able to see data start populating within the next few days. For more information on setting up site search tracking, here are some reference articles from LunaMetrics and Google.